This is so true. People today will go for anything who get media attention, especially the traditional media like newspaper or TV. But very few will try something different or innovative. That is why many developers goes to tested territory so much. It is easier to sell a game about bald space marine shooting alien zombies than a clever game who don't rely on killing or with a deep story.
Gamers love to complain about lack of originality but it is hard to blame publishers when COD sells millions every year despite the games being so similar with each other while games like Shadow of the Damned, Okami and many others sell thousands.
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