Wednesday, May 16, 2012

The Rule of Exceptions

People loves to make definitive statements. 'I will not buy products who aren't made in my country'; 'I will not buy something whose business model I am against'; 'I will not eat meat anymore'. And then, they make several exceptions to their rules when they perceive that those rules will make them lose something they want. 'Except olive oil, because national olive oil sucks'; 'Except for that one game that I love'; 'I will eat just chicken'.

The problem is how easy people will make exceptions to their rules in order to not open hand of what they love and them blame others for not abiding to their rules. Take gamers, for example. I hear a lot of gamers saying how much they hate day one DLCs and on-line passes and how they will not buy games with them anymore. But that one game, they will buy.

Lots of people made exception for this one.
They say that, but they will not hold their standards for the games they really want to play. They say $60 is too much for games, but will be in the line for that one game. That they will refuse to pay for DLC, except that one cool costume. That they will not support the on-line pass, except that one game they have being waiting forever.

And each exception weakens their determination and any result that could generate it. DLC will remain as long as people pay for it. The same goes to $60 price tags and on-line passes. You can say that it is just one game, just this one time as much as you want. But if you ever accept it, even just once, you are part of the problem.

This is the mug of most gamers.
Companies, as I stated before, do not understand 'words'. Angry consumers that pay are as good as happy consumers that pay. And every time you pay, even if for just one game, they don't know that it is just because you really love that game. They just know you paid for it.

If you really want to show how much you hate a business practice, make no exceptions. Because as you are making an exception to just one product, someone else is making exceptions to other products with the same practices. If is not something you need to live, man up and bear the weight of your decision.

Do not make exceptions. Even if it means not playing that one game you would love to, because each time you make an exception, you support a bad business practice.

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